Making It : 014 : A Startup Blog

Week in review w/ Therapeasy HQ

May 11–15, 2020

The goal this week was to begin paid promotions on multiple digital channels to attract users. This is done.

Work

Consumer digital marketing this week has been full of learning and interesting insights. Instagram makes it pretty easy to track performance of paid promotions and provides all sorts of stats. This week has been somewhat of an experiment, so I wanted to share some of our stats below.

Of those who clicked our ad:

Women = 75%

Ages 13–17 = 51%

More people click from IG stories vs feed

We will definitely be experimenting more with different kinds of posts, CTA, and audiences. I’d like to see our click through rates improve.

Our results from Google ad words were much more favorable (like 8x), but also more expensive.

I was able to get our KPI dashboard set up, and weekly sales targets will go into effect next week.

Other Stuff

Read : Time article Could COVID-19 Finally Destigmatize Mental Illness?

Watched : Becoming, which is the new Michelle Obama documentary, was undeniably inspiring

Listened : the Golden Record by The Dangerous Summer came up in my rotation this week

Learned : how distracting continuously monitoring digital ad performance can be

Mental Check : restless

Tool I’m Loving : Facebook Ads Manager is super easy to use, which is probably why it’s been so distracting

Out + About : only a shot at my favorite coffee got me out of the house this week #sad #sendhelp

Therapeasy is an online platform designed to help people get quickly connected to the right mental health provider.